| WHAT IS BRAND IDENTITY ?
It is how an organization seeks to identify itself. It represents how an organization wishes to be perceived in the market. An organization communicates its identity to the consumers through its branding and marketing strategies. A brand is unique due to its identity.
| BENEFITS OF HAVING A STRONG BRAND IDENTITY
A strong brand identity helps a business to grow, retain its customers and motivate employees well into the future. It unlocks opportunities, improves brand equity and impacts the bottom line. Branding is an asset that has the power to influence and persuade the market.
| THE ROLE OF THE DESIGNER
The role of the graphic designer is to create a visual language that defines, drives and directs the brand, its appearance, demeanour, culture, values and ethics.
MIRAH BRADT | DESIGN STUDIO is a full service design studio specializing in graphic design, brand identity and visual communications.